Field crops: between innovations and changes of the agricultural market
Graines d’alliance: A new partnership for the development of a 100% local soybean chain
The development of this 100% local chain is firstly a way to meet the new societal expectations in terms of local production and to a desire for food independence.
The former feed factory of SOAL located on the Alilandes site, in the area of Péré in Saint-Sever is being converted to a 100% local soybean project. A brand new soybean crushing unit will allow to value on site the production from the territory and to directly supply the animal chains of the Maïsadour and Vivadour Cooperative Group in the first half of 2022.
Maïsadour wine activity: Inovitis
Born from the combination of Maïsadour Cooperative and Agralia wine activities, the Inovitis company has been the Maïsadour Group Business since 2017. Located in the heart of the vineyards of Bordeaux, Inovitis offers winegrowers a wide range of supply options and services such as innovative management tools, support for regulatory developments and certification, as well as monitoring the vineyard. Led by approximately forty employees, the Inovitis team relies on the expertise of its employees as much as on a base of shared values around viticulture and the wine world in general.
LISTENING AND ENTHUSIASM
To anticipate the evolution of the requirements of the sector and meet the challenges of the future, Inovitis has developed a specific methodology based on the active listening of winegrowers, the consideration of societal trends and the perception of consumer expectations. This approach promotes a direct contact with the actors of the chain, who can thus easily exchange with each advisor and directly access the bearer of the sought know-how.
The field crops chain is structured around 3 business lines
Agrosupply
Collection
Our commitment for a sustainable agriculture
IDEAAL* is an approach initiated by Maïsadour to improve the sustainability of the agricultural operations of the territory and the productions resulting from it. Initiated in 2020, the goal of IDEAAL is to take advantage of the current virtuous farming practices, while building the agricultural future of our territory by offering solutions adapted to each production situation. The approach is organized around some farm diagnostics. In particular, the survey takes into account the reference criteria of the SAI (Sustainable Agriculture Initiative) platform, the ambitions of the Common Agricultural Policy and the HVE (High Environmental Value) reference framework.
*Involvement in an Eco-responsible Approach a Local Agriculture for the Future
The ideaal approach consists of 3 stages:
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1
A DIAGNOSTIC
It relies on a survey adapted to the farmer’s production context. This diagnostic allows to make a very precise inventory of their practices. This is an exchange between the farmer and their advisor.
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2
INDIVIDUAL PRESENTATION OF THE IDEAAL DIAGNOSIS
This meeting allows each farmer to analyze their score, compare it with the one of the Group’s farms subject to the same survey and identify their strengths and weaknesses. It is also an opportunity to review all the issues the farmers have to face.
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3
PROGRESS PLAN
After the presentation with the technician “the progress plan” phase starts. This event allows us to identify existing areas for improvement and solutions adapted to each farm context. The discussion should allow to prioritize the actions of each company.
Brands bearing our commitments
Specialist in crop production and a major agrosupply operator, Agralia brings all its expertise in the marketing of cereals and oilseeds.
Know moreInovitis company, specialized center dedicated to viticulture, was created by the grouping of the vine activities of the Maïsadour Cooperative and Agralia.
Know moreWHAT IS VEGA* MAISADOUR? The cooperative announces the creation of VEGA* MAÏSADOUR, which materializes the transformation of the Group’s plant activity The cooperative’s plant activity is now known under the VEGA* Maïsadour brand. This new ...
Know moreTools and services
for the members
LA FILIÈRE SEMENCES GRANDES CULTURES EN QUELQUES CHIFFRES
Of collected cereals
Employees for plant production
Field crops advisors