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Annual press conference: 27 journalists present
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Haut-Mauco, January 17, 2025. SIRHA, the world's leading restaurant and hotel event, will be held in Lyon from 23 to 27 January 2025. The duck and poultry sectors of the Maïsadour Cooperative Group, represented by the subsidiaries Delpeyrat (and its professional solutions under the Sarrade brand) and Fermiers du Sud-Ouest, will be present at this edition. Visit stands 2.1k29 (Fermiers du Sud-Ouest) and 2.1M48 (Sarrade) to discover their vision of gastronomy combining authenticity, innovation and sustainability.
As the end-of-year celebrations approach, farmers in the South-West and Maïsadour employees are mobilizing to share French know-how and raise consumer awareness. This period, synonymous with exceptional meals, is also an opportunity to consume differently and to highlight local production, a challenge for the territory.
The agriculture of tomorrow will be sustainable or it will not be, this is the watchword of the Maïsadour Cooperative Group. One year after the presentation of its new corporate strategy "AMBiTiON 2030", Maïsadour has set to work to find solutions and accelerate on regenerative agriculture and innovation.