Maïsadour, long-standing partner of the Fédération Française de Course Landaise

Maïsadour, a committed player in its region, has always been very attached to the culture of the South-West and to local values. For over 20 years, the Group has been a partner of the Fédération Française de Course Landaise (FFCL).

What is landaise racing ?

Course landaise is a sport and cultural practice characteristic of southwestern France. Since June 2020, it has been listed as a UNESCO World Heritage Site.
It pits man against wild cow in a dedicated arena. The art of dodging is practised at a high level, with a game of swerves and jumps, to which the liveliness and intelligence of the “coursière” respond.

A local tradition 

As well as being a unique spectacle, the Landes race is one of the most original expressions of Gascon culture. Associated with local festivals, particularly those of Mont-de-Marsan, it is expressed every year in intergenerational settings. For the duration of a race, it provides an opportunity to admire this regional sport recognized by the French Ministry of Sports.

A strong link with Maïsadour

In addition to this partnership, which is fully in line with the AMBiTiON 2030 strategy, Maïsadour has another link with the FFCL: Sud-Ouest Aliment (SOAL), a Group company focused on the animal sector. In fact, SOAL is the main supplier of feed for the couriers. The subsidiary offers high-quality feed to ensure the good health of these cows, with their bulging muscles and Olympic form.

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