A long-standing relationship and an unprecedented partnership with SAP
Maïsadour’s collaboration with SAP, which began in 1998, has been built on a relationship of trust and a long-term vision. The solutions offered by SAP have been deployed in many of the Group’s business sectors, both in France and internationally, for essential functions such as finance, payroll, inventory and expense management, and customer relationship management.
The agricultural and agri-food sectors are highly dynamic and constantly evolving. To meet these needs for efficiency, responsiveness and agility, Maïsadour has decided to turn to the SAP S/4 HANA cloud via the RISE with SAP offering. This new solution strengthens the Group’s ability to strategically exploit data from its various activities (seeds, agriculture, poultry and gastronomy).
Organized around the four pillars of the AMBiTiON 2030 strategy, the aim of this transformation towards a sustainable model is therefore to meet the challenges of the agricultural businesses by taking advantage of technological advances.
“This partnership is crucial for us. We worked closely with many Group employees over several months. Maïsadour's General Management has made a strong decision to modernize our information systems. It's a great opportunity for all the Group's users, and the chance to increase our capacity for innovation.”
Maïsadour in the spotlight
At the Convention of the Association des Utilisateurs SAP Francophones (USF), Grégory Gonzalez presented the Group’s digital transformation strategy. He also reminded the audience that Maïsadour is the first French customer to switch to SAP’s H4S4 RISE offering.
Maïsadour reaffirms its commitment to transforming the agricultural sector to meet the challenges of sustainability and innovation. Thanks to the support of SAP and the integration of new technologies, the Group is more agile, faster and more resilient in the face of changes in the sector. Tomorrow’s agriculture will combine economic performance with respect for the environment.
