Through in-store events, Maïsadour is showcasing its poultry and duck sectors, with the Fermiers du Sud-Ouest and Maison Delpeyrat brands, to present the richness of their festive products (chicken, capon, turkey, guinea fowl, foie gras, smoked salmon, etc.), and to strengthen the link between producers, employees and consumers.
Farmers in the South-West of France are as close as possible to consumers
From 20 to 23 December, Fermiers du Sud-Ouest is highlighting St SEVER festive poultry in several supermarkets in the South of France, from Ussel in Corrèze, to Nice and the Bordeaux region. Animating festive poultry shelves, raising awareness among the general public, explaining the commitment to virtuous farming, the breeders are doing everything possible to encourage the consumption of local and responsible products. It was also an opportunity to give advice on the choice of poultry for the holidays and recipe ideas.
Douglas Frontou : « It’s an opportunity to meet consumers, to explain our job as breeders and to show all the work behind the products they find on the shelves. These exchanges make it possible to re-establish a direct link with consumers, to explain to them why quality poultry has a price, and to break down certain preconceived ideas. »
At Maïsadour, 69 members raise festive poultry. This year in the South-West basins, and to meet the increase in demand, Maïsadour has recorded a 15% increase in production. The festive poultry of the South-West are raised in the open air, in the countryside of the South-West. Their diet is composed of at least 75% to 80% cereals and dairy products at the end of their breeding.
Delpeyrat Days: Delpeyrat employees mobilized for the festive season
The end-of-year festivities are also a crucial period for Maison Delpeyrat, which invests heavily on the shelves of large and medium-sized supermarkets with its festive products such as foie gras or salmon. Promoting these products requires a lot of manpower in the store, which is why Maison Delpeyrat offers its employees the opportunity to directly support these operations through the “Delpeyrat Days”. This initiative, in line with pillar 3 of the AMBiTiON 2030 corporate strategy: an attractive company and high-performance teams, allows volunteer employees to fully immerse themselves in the excitement of the holidays and to be in direct contact with the field.
Two missions are offered: to participate in the installation of festive products on the shelves, at night, and alongside the field teams, or to participate in the animation of tastings during the day with professional animators, the opportunity to exchange with consumers. These actions allow employees to take a new look at the brand’s product journey, and to discuss directly with consumers.
