Farm performance and the transition to regenerative agriculture were the main objectives for Maïsadour and its farmer-members, and the central messages of the press conference.
Following the launch last year of its AMBiTiON 2030 corporate strategy, Maïsadour has embarked on its transformation and is projecting itself through new investments in performance for the agriculture of tomorrow (site modernization, digital transformation with the strengthening of a partnership with SAP, investment in tests and research with in ovo sexing, innovative fish farms).
“We've had a satisfactory year in a complicated environment. Nevertheless, Maïsadour is making choices and investing for the future. Because it's the long-term future of the company that's important. Maïsadour is finding solutions for tomorrow's agriculture, and our transformation is already underway."
For Maïsadour, working towards a sustainable and profitable agriculture of the future means providing farmers with the tools and resources they need to make the transition to agro-ecology (fertilization optimization, simplified carbon diagnostics, pilot farms, training in regenerative agriculture, etc.) and enabling them to develop sustainable farms over the long term (performance bonuses, innovations to combine comfort and quality of work, research, development of new crops, etc.).
“The performance of our actions and the profitability of our sectors is the ultimate objective of our corporate strategy. Last year, we set an ambitious goal for 2030: to become a pioneer in agroecology. This year, the Group has given itself the means to find solutions: innovative techniques for sustainability, new technological tools, investment in testing and research. All this is possible thanks to the collective, human commitment of all Maïsadour teams.”
The Group’s messages were relayed by several media from the regional, national and trade press.
