A time for review and discussion
At the start of each of these meetings, our Chairman, Daniel Peyraube, and our Managing Director, Christophe Bonno, gave an update on the financial results for the 2023-2024 financial year and the strategy of our cooperative group.
This was followed by a review of production in each section. This gave Maïsadour the opportunity to reiterate its commitment to sustainable agriculture and value-added sectors, through the innovative solutions and services it offers farmers.
There was also plenty of time for members to question elected representatives and management on specific issues.
Finally, to round off the meetings, a number of presentations were given on topics chosen in advance by the member delegates from each section. They were led by experts from outside or within Maïsadour, and explored issues specific to each section.
Focus: guest speaker Pascale Hebel, a consumer specialist
At the Haute Lande / Marsan Assembly, Pascale Hebel, Associate Director of C-Ways, a consultancy firm specialising in data sciences, spoke on the subject of consumer expectations and behaviour.
Her speech shed some interesting light on the evolution of consumption in France – in both animal and vegetable production – and on the assets that Maïsadour and its members have at their disposal to meet these needs.
‘The most important thing I remember is that, within your cooperative Group, investment is really managed to add value. The cooperative model and Maïsadour's complete control of the supply chain are real assets in meeting the dual challenge of meeting consumer expectations while creating added value for farmers and their farms.
Key Figures
- 400 members present
- 8 Section Assemblies organised each year (for our 7 territorial sections + that of non-cooperating members):
- Chalosse-Béarn at Momuy
- Non-Cooperators at the Haut-Mauco head office
- Haute Lande + Marsan in Mont-de-Marsan
- Adour-Armagnac in Aire-sur-l’Adour
- Périgord in Trélissac (24)
- Gironde at Beychac-et-Caillau (33)
- Littoral at Saint-Martin-de-Hinx
